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Are You Providing Your Channel Partners with the Digital Tools Necessary to Succeed?

Are You Providing Your Channel Partners with the Digital Tools Necessary to Succeed?
Time to Read: 4 minutes    Part six of a six-part series   In part five of our six-part series, Are You Providing Your Channel Partners with Exceptional Service, we went through the three main factors you must offer your channel partners in order for them to succeed and a true partnership to form. This ultimately helps you determine whether you are a leader or follower in channel marketing. Today we continue with part six of this series, exploring our final factor, &ld...
Categories: channel fusion, digital fusion
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Helping Channel Partners Step Productively into Digital Marketing

Helping Channel Partners Step Productively into Digital Marketing
According to eMarketer, in 2017, total digital ad spending will surpass TV advertising for the first time ever. While there is no debate that consumers are searching for brands and services online, engaging with local business online, and making their decisions about what to purchase online, most local businesses are still not making the transition toward digital marketing. Without locally generated digital marketing efforts, your brand is not only losing out on sales at the local level, but y...
Categories: digital fusion
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Why is digital co-op fund utilization so misaligned with digital usage trends?

Why is digital co-op fund utilization so misaligned with digital usage trends?
Digital co-op fund utilization is misaligned with digital usage trends. What can brands do to assist their dealer networks succeed with digital?
Categories: channel fusion, digital fusion, co-op funds, fund utilization
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